Understanding ROI: Return on Investment (2024)

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What is ROI (Return on Investment)?

Return on investment (ROI) is a financial ratio expressed as a percentage, used as a metric to evaluate investments and rank them compared to other investment choices. ROI is computed as forecast or actual investment gains or losses minus costs, divided by initial investment cost. Another name for ROI is return on costs.

For securities investment, business investment decisions, and real estate projects, ROI is derived from gain or loss from the value of investment compared to investment cost.

ROI can evaluate potential investment opportunities or show how actual investments perform as a percentage return on investment.

How to Calculate ROI

You can use a basic ROI formula or an expanded ROI formula to compute return on investment. All relevant costs should be considered when computing return on investment (ROI). By multiplying by 100 in the formula, ROI becomes a percentage.

Note that you also need to subtract the investment cost from the numerator of the basic ROI formula.

Basic ROI Formula

Understanding ROI: Return on Investment (1)

Expanded ROI Formula

Understanding ROI: Return on Investment (2)

How to Calculate Annualized ROI

When you calculate ROI for other than one year, you can use the formula below or an ROI calculator to determine the annualized return on investment.

Unless you’re an expert at superscript math or fully understand how to apply compounding tables to this formula, consider using an accurate online ROI calculator to determine the annualized ROI.

Annualized ROI = [(1+ROI)1/n − 1] ×100

Where n = number of years (or partial years) for an investment

How Often Should You Calculate ROI?

One of the advantages of the simple ROI calculation is that you can compute return on investment as often as you like to track the performance of an investment. You can annualize ROI if you’re not computing it for one year.

Investment firms issue annual reports that include return on portfolio investment performance over a one-year and five-year (or other) time period being measured. As an investor, you may want to track your stock performance frequently. And you may decide to track ROI when you sell a stock and recognize capital gains.

Businesses generally track ROI monthly, quarterly, or annually, and upon investment project completion to evaluate the success of a business investment as a rate of return (RoR).

Using an Online ROI Calculator

Although calculating ROI is easy, you may decide to use an accurate online ROI calculator to perform the ROI calculation or check your calculation result. An online ROI investment calculator also provides annualized ROI (in addition to overall return on investment) for a multi-year or less than a one-year period.

How To Interpret ROI

To interpret ROI (return on investment), a positive ROI means that the investment is profitable. A negative ROI means that you have incurred a loss on the investment over the period of time included in the calculation.

Because ROI is often expressed as a percentage, you can compare the ROI percentage to your company’s desired percentage hurdle rate. Some business investments take time to reach a positive return. Use discounted cash flow analysis, besides ROI, to justify investing in a substantial business project and perform ongoing and post-project evaluations.

For mutual fund investments, compare the ROI to your investment goals and the portfolio performance of other investment funds.

What are ROI Alternatives for Investment Evaluation?

Besides ROI (return on invested capital), investors may use return on equity (ROE) to measure stock investments.

Besides ROI, businesses use discounted cash flow methods like net present value (NPV) or internal rate of return (IRR) to evaluate potential and actual investments financially.

Discounted cash flow takes into account cash flows timing, the time value of money, weighted-average cost of capital (WACC), interest rates, and investment risk. ROI doesn’t consider the time value of money or the risk profile of an investment.

Another method for calculating business project investment returns that doesn’t consider the time value of money is the payback period. But the payback method can be modified to consider the time value of money by using a discounted payback calculation.

Businesses also use general profitability ratios and measures and asset utilization ratios, including percentages for bottom-line net income and return on assets (ROA) to optimize their results.

Real estate investors may use ROI as a metric. However, they often include discounted cash flow methods and cap rates for real estate valuation to determine an initial cost purchase price.

ROI Examples

We provide two examples of how to calculate ROI. As one example, calculate ROI to periodically measure the results of a stock market investment or your overall portfolio. As a second example, use ROI to evaluate and measure a business investment in a project that results in cost savings or net profit.

  1. ROI Example Measuring Stock Performance

Let’s use ROI to evaluate the performance of 300 shares of Tesla stock you purchased on August 26, 2016, at a split-adjusted price of $14.67 per share over a six-year holding period. During this period, Tesla had a 5 for 1 stock split on August 31, 2020 and a 3 for 1 stock split on August 25, 2022. For this example, we’ll measure results using the $288.09 post-split closing price on August 26, 2022, which is your sixth year anniversary of holding the stock.

When you bought the Tesla stock, you used a traditional brokerage firm with a $100 transaction fee (brokerage commission) for the purchase. You haven’t bought or sold shares since the initial investment. Tesla is a tech stock that doesn’t pay dividends.

We use an adjusted number of shares and cost per share in our ROI calculation, reflecting both stock splits by multiplying the initial number of shares purchased by 15. You now hold 4,500 shares at an adjusted initial cost of $14.67 per share and August 26, 2022, post-split closing price of $288.09.

Understanding ROI: Return on Investment (3)

ROI = 18.6083 times initial investment x 100 = 1,860.83% for 6 yearsAnnualized ROI = 64.21% per the ROI calculator from Calculator.net (as shown below)

Understanding ROI: Return on Investment (4)

Investment Performance: An investment in Tesla stock over a six-year timeframe has produced an exceptionally high ROI, proving Tesla was an excellent investment choice.

Investment mutual funds often benchmark their ROI to the S&P 500 Index performance over the last 5 years or 10 years. As a comparison of S& P performance, from YCharts (sourced from Standard & Poor’s), an investment in the S&P 500 provided an ROI of 67.2% for the 5 years ended July 31, 2022, and 199.4% for the 10 years ended July 31, 2022. The one-year return of the S&P 500 Index was -6.03% for the year ending July 31, 2022.

Per S&P Global, the one-year return of the S&P 500 index was -9.22% as of August 26, 2022. The annualized 5-year return as of August 26, 2022, was 10.68%; the annualized 10-year return as of August 26, 2022, was 11.14%.

An investment in Tesla stock, which is riskier, has vastly outperformed S&P 500 Index performance. Note that ROI doesn’t measure investment risk.

  1. ROI Example Measuring Business Project Investment

The estimated and actual return on business investments is calculated as a forecast and post-project performance evaluation if the project is implemented. ROI can be periodically calculated to determine how the project is performing. This example is a capital expenditure decision.

Initial Cost

On January 3, 2021, Novula Tech obtained a quote for (delivered) test equipment costing $31,400 to launch a new service. Installation costs will be $1,000, increasing the total cost of the equipment to $32,400. The estimated useful life of the equipment is six years.

Revenue

Novula service revenue will be $500 per customer test. Novula forecasts it will perform 85 tests per year, producing $42,500 in revenue during the first year of equipment use and $255,000 for the six years of its estimated life.

Cost of Service

The average total labor, supply parts, and overhead cost of performing these tests are $265 per test, equal to $22,525 for 85 tests per year. Cost of service for the entire six years is estimated to be $135,150. The annual maintenance cost for the equipment is $2,000, which is $12,000 over six years.

Depreciation

Non-cash depreciation expense will be $5,400 per year.

Assumptions

To simplify this example, we assume:

  1. No increases in the annual number of tests, test prices, or costs will occur over the six years.
  2. The company will pay for the equipment with cash, incurring no financing fees related to the equipment investment.
  3. Novula is based in Texas, a state with no income tax. Its corporate federal tax rate is 21% or 0.21 in this ROI calculation example.

ROI Calculation – End of Year 6

Understanding ROI: Return on Investment (5)

Annualized ROI (per the ROI calculator from Calculator.net) =10.69%

Understanding ROI: Return on Investment (6)

Evaluation Decision: The Novula investment in equipment makes financial sense for the company because it can quickly result in an attractive annualized ROI of 10.69%, which exceeds its 7% annual hurdle rate for investments.

When is ROI a Useful Performance Measure?

ROI is a useful financial percentage metric measuring stock and portfolio investments’ positive or negative performance. ROI can also be applied to evaluating business investment projects, especially when the returns can be quickly realized on an investment.

A quick return example is business investment in add-on AP automation software and global mass payments software integrating with your ERP system. AP automation software increases productivity and reduces costs. The Tipalti invoice processing and payment cost calculator helps you evaluate potential cost savings to determine ROI on your SaaS software investment.

ROI can be used to rank the profitability of an investment compared to different investment choices.

Businesses and commercial real estate ventures can combine the ROI metric with other evaluation techniques that discount cash flow to consider the time value of money and the risk of an investment. Which evaluation methods to apply depends on the type of investment.

Takeaways – How to Calculate & Interpret ROI

  • Return on investment (ROI) is a percentage calculated by dividing gains or losses minus costs, divided by the initial cost of an investment.
  • The initial cost includes all costs or expenses incurred in making the investment.
  • ROI can be positive or negative, indicating a successful or negatively-performing investment.
  • ROI can be computed and annualized if not measured over a one-year time frame. Annualization is possible for short-term investments held under one year or multiple-year investment periods.
  • Benchmarking ROI to alternative investments or projects provides perspective in making choices.
  • The ROI formula doesn’t consider the time value of money or investment risks. Discounted cash flow methods can incorporate these factors, possibly resulting in a different business investment choice when evaluating alternative investment projects.
Understanding ROI: Return on Investment (2024)

FAQs

Understanding ROI: Return on Investment? ›

Key Takeaways

What is a good return on investment ROI? ›

General ROI: A positive ROI is generally considered good, with a normal ROI of 5-7% often seen as a reasonable expectation. However, a strong general ROI is something greater than 10%. Return on Stocks: On average, a ROI of 7% after inflation is often considered good, based on the historical returns of the market.

How do you interpret ROI results? ›

How To Interpret ROI. To interpret ROI (return on investment), a positive ROI means that the investment is profitable. A negative ROI means that you have incurred a loss on the investment over the period of time included in the calculation.

What does an ROI of 20% mean? ›

ROI (return on investment) is a measure of the profitability of an investment. An example of ROI would be if you invested $1,000 in a business venture and after one year, you received $1,200 in profits, your ROI would be 20%.

What is ROI for dummies? ›

ROI is a calculation of the monetary value of an investment versus its cost. The ROI formula is: (profit minus cost) / cost. If you made $10,000 from a $1,000 effort, your return on investment (ROI) would be 0.9, or 90%. This can be also usually obtained through an investment calculator.

How much do I need to invest to make $1000 a month? ›

A stock portfolio focused on dividends can generate $1,000 per month or more in perpetual passive income, Mircea Iosif wrote on Medium. “For example, at a 4% dividend yield, you would need a portfolio worth $300,000.

Is 10% return on investment realistic? ›

Usually the implication is that they can expect, over a long time, a 10% return. Fortunately some ask, with some doubt, "Is a 10% return really reasonable?" It is not. While the average growth or return in the market (e.g., the S&P 500) is about 10%*, investors over time do not see that.

What does a good ROI look like? ›

What is a good ROI? While the term good is subjective, many professionals consider a good ROI to be 10.5% or greater for investments in stocks.

What are the disadvantages of ROI? ›

Disadvantages of ROI

Traditional ROI calculations do not take into account the time value of money, which could impact the profitability of an investment. ROI may overlook non-financial factors such as brand reputation, social impact, or customer satisfaction, which could influence the overall success of an investment.

How do you interpret rate of return? ›

The Simple Rate of Return is a straightforward financial metric used to evaluate the performance of an investment. It is calculated by dividing the total return of an investment by the initial investment cost. For example, if an investment of $1,000 yields a return of $200, the Simple Rate of Return would be 20%.

Is 30% ROI good? ›

Is 30% Good ROI? An ROI of 30% can be good, but it can depend on how long your ROI has been at 30% in previous years. A 1-year ROI of 20% compared to 3-years of a 30% ROI can be considered a better investment.

Is 80% ROI good? ›

Return on Investment (ROI)

This calculation works for any period, but there is a risk in evaluating long-term investment returns with ROI. That's because an ROI of 80% sounds impressive for a five-year investment but less impressive for a 35-year investment.

Is a 25% ROI good? ›

Overall, a 25% yearly return on investment is a strong performance, but it's important to evaluate the investment's risks and historical performance before making any investment decisions.

What is ROI in layman's terms? ›

Basically, return on investment (ROI) tells you how much money you've made (or lost) on an investment or project after accounting for its cost.

How do you summarize ROI? ›

Key Takeaways. Return on investment (ROI) is an approximate measure of an investment's profitability. ROI is calculated by subtracting the initial cost of the investment from its final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100.

What is a fair percentage for an investor? ›

Searching for the magic number

A lot of advisors would argue that for those starting out, the general guiding principle is that you should think about giving away somewhere between 10-20% of equity.

Is 7% a good ROI? ›

A good return on investment is generally considered to be around 7% per year, based on the average historic return of the S&P 500 index, adjusted for inflation. The average return of the U.S. stock market is around 10% per year, adjusted for inflation, dating back to the late 1920s.

Is 3.5% ROI good? ›

What is a good ROI? While the term good is subjective, many professionals consider a good ROI to be 10.5% or greater for investments in stocks. This number is the standard because it's the average return of the S&P 500 , an index that serves as a benchmark of the overall performance of the U.S. stock market.

Is 20% ROI high? ›

There is no set percentage. Some agencies might be satisfied with a 5-percent ROI, while others might be on the lookout for a higher number like 20 percent for it to be considered good ROI.

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