Why you should avoid superlatives and hyperbole in your writing (2024)

We all use superlatives, even if we don’t know the term.

A superlative is a fancy way of saying something is the absolute best it can be –typical examples are:

  • most
  • best
  • top
  • fastest
  • ultimate
  • premier
  • most trusted.

However, a good writer should never use them except if they can be proven.

The reason is simple: although writers think superlatives impress, they usually ring alarm bells for readers with half a brain.

After all, most people have highly honed bullsh*t detectors. When readers see a statement such as “We have the best burgers in town” they’re not impressed –instead, they question the truth of the statement.

Facts are always more interesting.

For example, if a leading reviewer votes your burger as the best in the city, then by all means say so. If your burgers are made from organic wagyu beef, say so.

The idea is to show, don’t tell. Rather than saying you’re awesome, show why you are through facts.

In other words, if you’re genuinely good, prove it. If not, no amount of marketing – however much it grandstands – will help you.

Don’t use hyperbole

The definition of hyperbole is to exaggerate – such as by saying you’re the greatest president ever. Superlatives are often hyperbolic, but hyperbole can also take other forms.

For example, if you’re in a bar and someone serves you a beer, then replying with “Thanks, that’s awesome” is hyperbole since it’s not actually awesome. Parting the red sea is awesome – getting a beer that you paid for is business as usual.

We constantly use – and abuse – hyperbole, and the problem is it diminishes the power of the words. It also – yet again – sets off readers’ bullsh*t detectors.

Some hyperbolic words to watch out for are:

  • state of the art
  • prestigious
  • high quality
  • epic
  • historic
  • fantastic
  • tremendous
  • famous.

If these words are true then it’s not hyperbolic to say them – for example, if Madonna wants to say she’s famous then she’s simply being truthful. Yet if something is obvious it’s usually not said at all – which is why using hyperbole can backfire.

A good rule of thumb is this: if the opposite of something is absurd, then don’t say anything. After all, would you say your product is low quality? Of course not – so there’s no need to say it’s high quality.

Saying something is famous is especially common in hospitality PR. Whenever I see “famous” in a press release it makes me think of a greasy fried chicken shop I used to pass every day on my way to work. The place was old, dilapidated, its glass windows greasy and its sign proudly claimed that its chicken was famous.

Contrast this to places that are genuinely famous. Does Heston Blumenthal, for example, call The Fat Duck famous? No – because he doesn’t have to.

That’s the perk of being famous.

The Writing Essentials online course will explain how you can:

  • write in the active voice
  • use positive language
  • cut copy
  • make your intros stronger
  • write in plain English
  • use the right tone of voice and style
  • write in the inverted pyramid style
  • know what makes a story interesting
  • frontload content
  • spot common grammar and punctuation mistakes
  • proofread your own work
  • write great headlines.

To keep things lively –and make sure you’ve absorbed what you’ve just learnt – there are also plenty of exercises throughout the course.

Equivalent to a full-day workshop, there are six sessions that each take between 45 minutes to an hour and a half.

Enrol now in the Writing Essentials online course

Why you should avoid superlatives and hyperbole in your writing (2024)

FAQs

Why you should avoid superlatives and hyperbole in your writing? ›

1) Avoid absolutes, superlatives and clichés

What is hyperbole and why should it be avoided? ›

The main purpose of a hyperbole is to emphasise something or to make a mind-blowing effect on the reader or listener. Degrees of comparison and other adjectives can be employed to construct a hyperbole. A hyperbole should never be taken literally as they are exaggerated statements and are not exactly true.

Why avoid superlatives? ›

Superlative adjectives are seldom used correctly and they're often overused. When we use words like best, worst, greatest, most, never, and always, we typically use them for emphasis, not accuracy. It's sloppy usage and if used too often, the terms lose their meaning.

Why is avoiding exaggeration and superlative important in business communication? ›

Superlatives are like paper currency: Issue too many and the value falls. Listeners will shrug when you overuse expressions like “the best,” “the most amazing,” and “the greatest.” These high-octane words may project enthusiasm, but of a superficial sort.

What effect does hyperbole have on the reader? ›

Hyperbole is often used in poems and stories because it helps to emphasise part of the story and evoke a response from the reader. Hyperbole can help the writer to get their point across so that you understand the emotion, seriousness or humour of the situation.

Why avoid hyperbole? ›

Best-ever claims are difficult to prove and if you set the bar too high, it's easy to fall short. Hyperbolic clichés can also make you feel like a million dollars, but they're also unreliable and, in some cases, laughable.

What is the problem with hyperbole? ›

Hyperboles have diminishing returns.

You may draw a crowd the first time you say, “Be here tonight! It will be our biggest event ever!” But each time you employ the tactic, the result is inevitably less than the previous time. The same principle applies to negative hyperbole.

Why shouldn't you use superlatives? ›

Superlatives aren't credible and don't say any good about the level of imagination and communication of the writer. There are other more plausible ways to convey the exceptionality of your product without resorting to superlatives: Convey the benefits of your product or service and write powerful customer testimonials.

What is the wrong use of superlative? ›

The misuse of the superlative occurs when a comparison is made between two things or people and the superlative form is used incorrectly. Wrong: Of the two textbooks, the oldest edition is the best.

Why use superlatives in writing? ›

We use superlatives in speech and writing when we want to express the fact that something is at the very top (or bottom) of its game - it can't be beaten. Sometimes it's necessary to think about these extremes. If you need to reach something from a high shelf, you might ask the tallest person in your class to help you.

What is the difference between hyperbole and superlative? ›

Hyperbole: Exaggeration that is unrealistic. “That was so boring, I almost died.” Superlative: The highest degree of something. “The best coffee in New York.”

Why is avoiding exaggeration important in business communication? ›

Avoiding exaggeration and superlatives in business communication is essential for maintaining clarity, trust, and credibility. Using clear and concise language projects a more credible image and ensures the message is understood.

What is exaggeration in communication? ›

Exaggeration is the representation of something as more extreme or dramatic than it is, intentionally or unintentionally. It can be a rhetorical device or figure of speech, used to evoke strong feelings or to create a strong impression.

How is hyperbole effective in writing? ›

The usage of hyperbole is quite common among writers because it helps them to strongly emphasize certain sentiments, emotions, or situations. In other words, hyperbole is applied to express something the intensity of which can't be quite captured by regular phrases.

What is the main effect of hyperbole? ›

Hyperbole uses figurative language to make an overstatement or exaggeration. This figure of speech creates emphasis and depending on the context, you can use it for comic or dramatic effect, to create vivid images, or to convey intensity or emotion.

What is the dramatic effect of a hyperbole? ›

An example of hyperbole is: “this is the worst day of my life.” Exaggeration is used for dramatic effect to emphasise a bad day.

What is hyperbole and example? ›

In using hyperbole, you take an ordinary exaggeration to new heights. If I'm really hungry, I might say, “I'm so hungry I could eat that entire pizza” even though I really mean I could eat a slice or two beyond my usual consumption.

What is the full meaning of hyperbole? ›

obvious and intentional exaggeration. an extravagant statement or figure of speech not intended to be taken literally, as “to wait an eternity.”

What is the purpose of this hyperbole? ›

Hyperbole uses figurative language to make an overstatement or exaggeration. This figure of speech creates emphasis and depending on the context, you can use it for comic or dramatic effect, to create vivid images, or to convey intensity or emotion.

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