Key Reasons to Invest in Real Estate (2024)

The benefits of investing in real estate are numerous. With well-chosen assets, investors can enjoy predictable cash flow, excellent returns, tax advantages, and diversification—and it's possible to leverage real estate to build wealth.

Thinking about investing in real estate? Here's what you need to know about real estate benefits and why real estate is considered a good investment.

Key Takeaways

  • Real estate investors make money through rental income, appreciation, and profits generated by business activities that depend on the property.
  • The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage.
  • Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties.

Cash Flow

Cash flow is the net income from a real estate investment after mortgage payments and operating expenses have been made. A key benefit of real estate investing is its ability to generate cash flow. In many cases, cash flow only strengthens over time as you pay down your mortgage—and build up your equity.

Tax Breaks and Deductions

Real estate investors can take advantage of numerous tax breaks and deductions that can save money at tax time. In general, you can deduct the reasonable costs of owning, operating, and managing a property.

And since the cost of buying and improving an investment property can be depreciated over its useful life (27.5 years for residential properties; 39 years for commercial), you benefit from decades of deductions that help lower your taxed income. Another tax perk: you may be able to defer capital gains by using a 1031 exchange.

Appreciation

Real estate investors make money through rental income, any profits generated by property-dependent business activity, and appreciation. Real estate values tend to increase over time, and with a good investment, you can turn a profit when it's time to sell. Rents also tend to rise over time, which can lead to higher cash flow.

This chart from the Federal Reserve Bank of St. Louis shows median home prices in the U.S. since 1963. The areas shaded in grey indicate U.S. recessions.

Key Reasons to Invest in Real Estate (1)

Build Equity and Wealth

As you pay down a property mortgage, you build equity—an asset that's part of your net worth. And as you build equity, you have the leverage to buy more properties and increase cash flow and wealth even more.

Portfolio Diversification

Another benefit of investing in real estate is its diversification potential. Real estate has a low—and in some casesnegative—correlation with other major asset classes. This means the addition of real estate to a portfolio of diversified assets can lower portfolio volatility and provide a higher return per unit of risk.

Real Estate Leverage

Leverage is the use of various financial instruments or borrowed capital (e.g., debt) to increase an investment's potential return. A 20% down payment on a mortgage, for example, gets you 100% of the house you want to buy—that's leverage. Because real estate is a tangible asset and one that can serve as collateral, financing is readily available.

Competitive Risk-Adjusted Returns

Real estate returns vary, depending on factors such as location, asset class, and management. Still, a number that many investors aim for is to beat the average returns of the S&P 500—what many people refer to when they say, "the market."

Inflation Hedge

The inflation hedging capability of real estate stems from the positive relationship between GDP growth and the demand for real estate. As economies expand, the demand for real estate drives rents higher. This, in turn, translates into higher capital values. Therefore, real estate tends to maintain the buying power of capitalby passing some of the inflationary pressure on to tenants and by incorporating some of the inflationary pressurein the form of capital appreciation.

Mortgage lending discrimination is illegal. If you think you've been discriminated against based on race, religion, sex, marital status, use of public assistance, national origin, disability, or age, there are steps you can take. One such step is to file a report to the Consumer Financial Protection Bureau or with the U.S. Department of Housing and Urban Development (HUD).

Real Estate Investment Trusts (REITs)

If you want to invest in real estate, but aren't ready to make the jump into owning and managing properties, you may want to consider a real estate investment trust (REIT). You can buy and sell publicly-traded REITs on major stock exchanges. Many trade under high volume, meaning you can get into and out of a position quickly. REITs must pay out 90% of income to investors, so they typically offer higher dividends than many stocks.

What Is Indirect Real Estate Investment?

Indirect real estate investing involves no direct ownership of a property or properties. Instead, you invest in a pool along with others, whereby a management company owns and operates properties, or else owns a portfolio of mortgages.

How Can Real Estate Hedge Inflation?

There are several ways that owning real estate can protect against inflation. First, property values may rise higher than the rate of inflation, leading to capital gains. Second, rents on investment properties can increase to keep up with inflation. Finally, properties financed with a fixed-rate loan will see the relative amount of the monthly mortgage payments fall over time -- for instance $1,000 a month as a fixed payment will become less burdensome as inflation erodes the purchasing power of that $1,000.

Is My Primary Residence a Real Estate Investment?

Often, a primary residence is not considered to be a real estate investment since it is used as one's home. Nevertheless, one can profit from selling their home at a price greater than they paid for it. And, if this does happen, you may be responsible to pay taxes on those gains.

The Bottom Line

Despite all the benefits of investing in real estate, there are drawbacks. One of the main ones is the lack of liquidity (or the relative difficulty in converting an asset into cash and cash into an asset). Unlike a stock or bond transaction, which can be completed in seconds, a real estate transaction can take months to close. Even with the help of a broker, it can take a few weeks of work just to find the right counterparty.

Still, real estate is a distinct asset class that's simple to understand and can enhance the risk-and-return profile of an investor's portfolio. On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolioby lowering volatility through diversification, whether you invest in physical properties or REITs.

Key Reasons to Invest in Real Estate (2024)

FAQs

What are three main reasons to invest in real estate? ›

The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage. Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties.

What is the key to real estate investing? ›

Becoming knowledgeable and educated about the real estate market is crucial, but this often requires more than just in-class learning. Understanding the risks, working with an accountant, finding help, and building a network are all part of finding success as a real estate investor.

Why is real estate such a good investment? ›

The reasons are numerous and vary by investor. Most people, however, enjoy tax benefits, a hedge against inflation and earn passive income. They also may see capital appreciation on their investments. You may be eligible to leverage your investment in real estate.

What are the three most important factors in real estate investments? ›

Home prices and home sales (overall and in your desired market) New construction. Property inventory. Mortgage rates.

What are the three most important things in real estate? ›

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability.

Why is real estate a better investment than stocks? ›

Stock prices are much more volatile than real estate. The prices of stocks can move up and down much faster than real estate prices. That volatility can be stomach-churning unless you take a long view on the stocks and funds you purchase for your portfolio, meaning you plan to buy and hold despite volatility.

What is the 4 3 2 1 rule in real estate? ›

Analyzing the 4-3-2-1 Rule in Real Estate

This rule outlines the ideal financial outcomes for a rental property. It suggests that for every rental property, investors should aim for a minimum of 4 properties to achieve financial stability, 3 of those properties should be debt-free, generating consistent income.

What is the golden rule of real estate investing? ›

It was during this period that Corcoran developed what she calls her "golden rule" of real estate investing. This rule calls for investors to put 20% down on properties and then get tenants whose rent payments cover the mortgage.

What is the 1 rule in real estate investing? ›

For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price. If you want to buy an investment property, the 1% rule can be a helpful tool for finding the right property to achieve your investment goals.

What are the basic pros and cons of real estate? ›

Investing in real estate can be a good idea if done thoughtfully and strategically. It offers the potential for steady income, capital appreciation and tax benefits. However, it's not without its challenges, including high initial costs, property management responsibilities and market risks.

What is the foremost reason people invest in property? ›

The foremost reason people invest in property is to make money through capital appreciation and rental income. Explanation: Investing in property is primarily driven by the potential to generate profits.

Why is real estate important to the economy? ›

The housing sector not only provides shelter—a basic human need—but also plays an integral role in both global and local economic growth. Beyond its primary function, the housing sector initiates a series of activities that propel economic growth.

What are the 3 A's of investing? ›

Amount: Aim to save at least 15% of pre-tax income each year toward retirement. Account: Take advantage of 401(k)s, 403(b)s, HSAs, and IRAs for tax-deferred or tax-free growth potential. Asset mix: Investors with a longer investment horizon should have a significant, broadly diversified exposure to stocks.

What actually increases property value? ›

Factors that can increase your home or property value

Nearby amenities, local laws, street art, and more can also increase your home's value — without impacting your homeowners insurance. While remodeling is one quick way to add value to your home, it can cost you when you update your home insurance policy.

What is the biggest risk of real estate investment? ›

Real estate investing can be lucrative but it's important to understand the risks. Key risks include bad locations, negative cash flows, high vacancies, and problematic tenants.

What are three primary reasons that companies invest? ›

Some reasons are explained below:
  • To manage liquidity. A company may have to maintain some form of liquidity to meet the urgent needs when they arise. ...
  • Hedging. ...
  • To eliminate competition. ...
  • Long term strategic partnership. ...
  • Business Model.

What are the three unique characteristics that define real estate investments? ›

All real estate is local, with every property being unique in terms of location, physical structure, and financing.

What are the main types of investment in real estate? ›

Real estate investments can occur in four basic forms: private equity (direct ownership), publicly traded equity (indirect ownership claim), private debt (direct mortgage lending), and publicly traded debt (securitized mortgages). Many motivations exist for investing in real estate income property.

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