How AT&T Makes Money: Communications Segment Drives Revenue Growth (2024)

AT&T Inc. (T) is one of the biggest telecommunications companies in the world. It operates as a holding company that provides telecommunications, media, and technology services globally. AT&T offers a broad range of products and services that vary by market, and it operates through three reportable business segments: Communications; WarnerMedia; and Latin America.

AT&T faces considerable competition from companies offering wireless, video and broadband, voice and data, media, and advertising services. Major competitors include Verizon Communications Inc. (VZ), T-Mobile US Inc. (TMUS), U.K.-based Vodafone Group PLC (VOD), and Germany-based Deutsche Telekom AG (DTEGY).

Key Takeaways

  • AT&T offers telecommunications, media, and technology services.
  • Its communications segment generates most of its revenue and profits.
  • AT&T has been divesting its entertainment businesses to focus on its core telecom operations.
  • AT&T will spin off its WarnerMedia business, which will combine with Discovery, creating a new global entertainment business that is 71% owned by AT&T shareholders.

AT&T's Financials

AT&T announced in late January financial results for Q4 of its 2021 fiscal year (FY), the three-month period ended Dec. 31, 2021. The company posted net income attributable to its common stockholders of $5.0 billion, a significant improvement from the net loss of $13.9 billion reported in the year-ago quarter. Revenue was down 10.4% year over year (YOY) to $41.0 billion.

AT&T's revenues are comprised of two main categories: services and equipment. Services accounted for about 83% of companywide revenue during the fourth quarter while equipment accounted for the remaining 17%. The decline in overall revenue was entirely driven by a decline in services revenue, slightly offset by an increase in equipment revenue compared to the year-ago quarter. Operating income, which the company uses as a profitability metric for its individual business segments, was $5.3 billion in the fourth quarter, a significant turnaround from the operating loss of $10.7 billion in the year-ago quarter.

AT&T's Business Segments

AT&T operates through three main business segments: Communications, WarnerMedia, and Latin America. It provides a breakdown of revenue and operating income for each of these segments. The company also reports results for a Corporate and Other segment, which reconciles the results for the three segments above with AT&T's consolidated results and includes various corporate expenses, acquisition-related items, eliminations and consolidations, and certain other significant items. The pie charts above do not include amounts from this Corporate and Other category nor any negative amounts from the company's three primary business segments.

Communications

The Communications segment offers a broad range of bundled products to businesses and consumers. The segment includes the following units: Mobility, which provides wireless service and equipment; Business Wireline, which provides advanced IP-based services as well as traditional voice and data services to business customers; and Consumer Wireline, which provides Internet and legacy telephony voice communication services to residential customers.

Operating income for the Communications segment grew 1.4% YOY to $6.5 billion in Q4 FY 2021. The segment comprises the majority, or about 80%, of total operating income across all segments. Quarterly revenue rose 2.4% YOY to $30.2 billion, accounting for about 73% of total revenue.

WarnerMedia

The WarnerMedia segment develops, produces, and distributes feature films, television, gaming, and other content through a range of physical and digital formats. Its content is distributed via basic networks, direct-to-consumer or theatrical, TV content, and games licensing.

Operating income for the WarnerMedia segment declined 37.9% YOY to $1.6 billion in Q4 FY 2021, comprising nearly 20% of the total across all segments. Segment revenue rose 15.4% YOY to $9.9 billion, accounting for about 24% of the total.

Latin America

The Latin America segment provides wireless services and equipment to customers in Mexico. The segment also previously provided video services in Latin America and the Caribbean. But it no longer does so after the disposition of Vrio in November 2021.

The Latin America segment posted an operating loss of $79 million in Q4 FY 2021, a little less than half the operating loss of $165 million reported in the year-ago quarter. Quarterly revenue fell 29.0% YOY to $1.1 billion, comprising about 3% of total revenue for all segments.

AT&T's Recent Developments

On Feb. 1, 2022, AT&T announced that it would divest its WarnerMedia business through a spinoff that would give shareholders a 0.24 share of the newly formed Warner Bros.-Discovery combination for each AT&T share they own. AT&T shareholders will own 71% of the combined entity. AT&T also said it would cut its annual dividend payout by nearly half. The agreement to merge AT&T's WarnerMedia assets with Discovery was first announced in May 2021. The spinoff would complete the company's exit from the entertainment business, allowing it to focus on its core telecom operations.

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How AT&T Makes Money: Communications Segment Drives Revenue Growth (2024)

FAQs

What are the AT&T revenue segments? ›

Communications segment revenues were $28.9 billion, down 1.0% year over year, with operating income essentially flat year over year. Mobility grew service revenue 3.3% with record-low 1Q postpaid phone churn of 0.72% that contributed to postpaid phone net adds of 349,000 and year-over-year margin expansion.

How does AT&T make most of its money? ›

What Does AT&T Offer? AT&T is a leading provider of telecommunications and media services. The company derives a bulk of its revenues from its Communications business, which includes its wireless phone business, broadband, and pay TV operations.

What is the revenue growth of AT&T? ›

AT&T annual revenue for 2023 was $122.428B, a 1.4% increase from 2022. AT&T annual revenue for 2022 was $120.741B, a 9.92% decline from 2021. AT&T annual revenue for 2021 was $134.038B, a 6.3% decline from 2020.

How is AT&T doing financially? ›

"Management reaffirmed its 2024 outlook which includes wireless service revenue growth of 3%, broadband revenue growth of 7%, adjusted EBITDA growth of 3% and free cash flow of $17 billion to $18 billion." Heading into the AT&T earnings report, shares were down 2% in 2024 and 10% from a year earlier.

What business strategy does AT&T use? ›

By effectively positioning itself as a leader in the telecommunications industry, AT&T has been able to attract new customers, retain existing ones, and secure a significant share of the market. One of the ways AT&T has achieved this is through strategic partnerships and collaborations.

What are the three pillars of AT&T? ›

Here are those pillars:
  • Mobile 5G.
  • Fixed Wireless.
  • Edge Computing.
Jan 22, 2019

What made AT&T successful? ›

The main strength of AT&T was the lead it had in telephones due to Bell's innovation. This would become the base of the Bell System, a monopolistic system for decades to follow. The telephone was the invention of Alexander Graham Bell.

What is AT&T's competitive advantage? ›

AT&T's several competitive advantages position it as a major player in the telecommunications and media industry. The company's extensive and well-established network infrastructure, spanning wired and wireless services, provides a foundation for reliable and high-quality communication services.

What makes AT&T different? ›

With the nation's largest 4G network, covering more than 285 million people, more AT&T customers can access 4G speeds on the latest devices than customers on any other network. Our 4G network combines two fast technologies that work together for customers – LTE and HSPA+ with enhanced backhaul.

Is AT&T growing or Shrinking? ›

Consequently, the company achieved $16.8 billion in free cash flow for the year, exceeding the previous guidance and up $2.6 billion from the prior year. Looking forward, the 2024 outlook further indicates AT&T is in a robust growth phase after years of underperformance.

What is the profitability of AT&T? ›

AT&T Profit Margin (Quarterly): 11.47% for March 31, 2024.

Who are the largest investors in AT&T? ›

Top Institutional Holders
HolderSharesDate Reported
Vanguard Group Inc624.99MMar 31, 2024
Blackrock Inc.533.05MMar 31, 2024
State Street Corporation311.13MMar 31, 2024
Newport Trust Company, LLC199.83MMar 31, 2024
6 more rows

What makes AT&T the most money? ›

AT&T offers telecommunications, media, and technology services. Its communications segment generates most of its revenue and profits.

Why is AT&T struggling? ›

The operation has been struggling as enterprises ditch AT&T's legacy voice and data services. AT&T's revenue was also hit because it sold fewer mobile devices to consumers and businesses. AT&T was once a company with all sorts of parts—a media, advertising and a connectivity business.

Who funds AT&T? ›

The top shareholders of AT&T are Randall L. Stephenson, John J. Stephens, William A. Blase, Vanguard Group Inc., BlackRock Inc.

What are the divisions of AT&T? ›

AT&T Communications
Company typeDivision
ParentAT&T
DivisionsMobility Consumer Wireline Business Wireline
SubsidiariesAT&T Labs AT&T Digital Life AT&T Cybersecurity
Websitewww.att.com
8 more rows

What are the 4ps of AT&T? ›

Navigating the intricate landscape of modern marketing strategies, AT&T Inc. stands out with its dynamic approach to the four P's: Product, Place, Promotion, and Price.

Who are AT&T target market? ›

AT&T's target market encompasses a wide range of customers, including consumers, businesses, and government entities. The company recognizes the need to tailor its marketing efforts to meet the diverse needs of these segments.

What is AT&T's main business? ›

AT&T Inc (AT&T) is a provider of telecommunications, media, and technology services.

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