5 Reasons Why Your Members Aren't Downloading Your Mobile Banking App (2024)

5 Reasons Why Your Members Aren't Downloading Your Mobile Banking App (1)Location and ATM availability is still perceived as the primary driver for potential members selecting or switching financial institutions. However, mobile and online banking offerings are increasingly more important, especially among millennials. For credit unions who have prioritized improving their mobile banking app, only to be left scratching their heads when download numbers and usage data don't reflect expectations, here are some key reasons why there may be member hesitation to adopt the technology:

  1. Security Concerns:Mobile bankingsecurity has been consistently identified as the top barrier to adoption. General security concerns will keep a percentage of your membersfrom moving to new technologies, and specific concerns such as rogue apps that have the potential to steal mobile banking login credentials will certainly deter some members from embracing your mobile app.It is up to credit unions to sell their cybersecurity as a strength, because in reality, banking via a mobile app is as safe as walking into the credit union and interacting directly with a teller, and it is actually much more secure than banking through a browser on a personal computer. Why? Becausemobile banking providerscan control the security through theapp much easier than through a browser.1
  2. Visibility: Especially with aging populations, using a smartphone's small screen may prohibit some members from downloading mobile apps.The difficulty of seeing and typing on smartphone screens can pose limitations in using mobile devices for financial services. Educating these members on using your credit union mobile app on tablets, with a larger screen, may alleviate this concern.2
  3. Usability: How easy is it to effectively use your mobile app? Are there too many steps for what should be a simple transaction? Are users able to access all the necessary data they need to make meaningful transactions? Often, the services available on mobile apps are too basic, and they simply augment what can be done on internet banking. Remote Deposit is a feature that enables credit union mobile apps to stand out over credit union internet banking and can be touted as a reason for members to begin the download.
  4. Fees and Data Usage: Most credit unions do not charge fees as a mobile banking provider, however, some still do and this additional charge can be a deterrent. But even for CU's that don't charge a fee, cell phone companies still charge for data. And there are budget-conscious people who monitor their data usage very closely, which can be a reason that people avoid mobile banking.
  5. They simply don't need it: A 2015 survey found that 87.9 percent of U.S. adults did not use mobile banking because they felt their banking needs were being met without it.3

5 Reasons Why Your Members Aren't Downloading Your Mobile Banking App (2)

1.http://www.banktech.com/channels/dont-be-afraid-of-mobile-banking-apps/a/d-id/1295727?
2.http://www.moneyunder30.com/consumers-wary-of-mobile-banking
3.http://www.statista.com/statistics/244250/reasons-why-us-users-didnt-use-mobile-banking-services/

5 Reasons Why Your Members Aren't Downloading Your Mobile Banking App (2024)

FAQs

5 Reasons Why Your Members Aren't Downloading Your Mobile Banking App? ›

Security concerns: Due to the increased number of app permission most of these mobile apps ask for, users are not becoming curious and careful to grant access to their data. Hence, downloading mobile apps is now creating app fatigue for people.

Why don't people download apps? ›

Security concerns: Due to the increased number of app permission most of these mobile apps ask for, users are not becoming curious and careful to grant access to their data. Hence, downloading mobile apps is now creating app fatigue for people.

What are the problems with mobile banking apps? ›

Five Most Common Mobile Banking App Security Issues
  • Mobile Banking Trojans.
  • Phishing.
  • Man-in-the-Middle (MiTM) Attacks.
  • Keylogging Malware.
  • Mobile SIM Card Swaps.
  • Educating Your Users and Promoting Cyber Awareness.
  • Technological Solutions on the Business Side.

What concerns do people have about mobile banking? ›

If hackers gain access to your banking information, this puts you at risk of not only financial fraud — but also identity theft. Scammers use stolen personal data on the Dark Web to: Take out loans in your name. Open new credit cards and ruin your credit score.

What are the limitations of mobile banking app? ›

Cons:
  • Risk of hacking and identity theft.
  • Tech issues or bugs can affect usability.
  • Some mobile banking apps charge fees.
  • Features aren't the same for all apps.
Feb 7, 2024

What would cause an app not to download? ›

If your device is low on storage space, it can stop apps from downloading and installing. Your device may be low on space if: You get a notification about storage space. There's less than 1 GB available on your device.

Why apps are not getting installed? ›

Clear the cache and data of the Play Store app, update the app, check for available storage space, and restart your device. These five potential solutions can help you resolve the problem and make downloading apps seamless. Google Play Store is the official app store for Android devices.

What are the obstacles for mobile banking? ›

Lack of awareness of mobile banking services is the second major barrier in adopting mobile banking. People who are not aware enough of the interface design, navigation, and contents of mobile applications lack the confidence to use mobile banking services.

What is the main problem in online banking? ›

Online banking is at risk of cybersecurity threats that could expose confidential and sensitive financial information of the customer. Hackers use various tactics like phishing attacks, malware, and ransomware to gain unauthorized access to accounts.

What are some short-term issues with mobile banking? ›

The two most significant issues with financial and mobile banking apps that users experience are app freezing and a dropped internet connection. Next in line is the inability of apps to display transaction details or to connect with a customer service executive directly.

What are the threats of mobile banking? ›

In the realm of mobile banking app security, one of the top threats that users face is the existence of fake banking apps. These malicious applications imitate legitimate mobile banking apps to trick unsuspecting users into divulging their login credentials and sensitive financial information.

What are two good reasons to not use online banking? ›

Cons of online banks
  • Customer service can be virtual and impersonal.
  • You are more likely to incur ATM fees if the online bank has no ATM network or is part of a small network.
  • You can't deposit cash unless the bank is linked to ATMs that accept cash.
  • The number of products tends to be more limited at online banks.
Apr 2, 2024

Are there any disadvantages to online on mobile banking? ›

Are there disadvantages of online banking? Online banking does have some potential disadvantages. These include a lack of face-to-face customer support, cash deposit services and a risk of technology failures or security breaches.

How secure is a mobile banking app? ›

Is Mobile Banking Safe on iPhone / Android Phone? Mobile banking can be safe on both iPhone and Android phones, it has built-in security features, regular security updates to protect you against malware or unauthorized access but it also has potential risks depending on how informed you are.

What is the difference between mobile app and mobile banking? ›

Mobile banking requires the internet to be connected to your mobile device in order to manage your finances. A mobile banking app usually allows you to access similar, (although sometimes slightly fewer), features that you would find when online banking, but it must be done on a smartphone or tablet.

Are people still downloading apps? ›

While the number of downloads kept increasing between 2016 to 2022. However, in 2023, the global app downloads stagnated, reaching 257 billion downloads and experienced only a one percent year-over-year increase.

Why is no one downloading my app? ›

Wrong Timing. Not many people realise that the timing of app launch can greatly impact its download rate.

Do people use apps anymore? ›

While apps are used more today than ever, they aren't downloaded quite as often. This means that a select few apps are dominating the overwhelming majority of user attention share.

What are the disadvantages of downloading apps? ›

  • Disadvantages: Not Everyone Can Use Them. ...
  • Hard to Create. ...
  • Have to Pay to Make the App Available. ...
  • Security. ...
  • Frequent Updates Are Required. ...
  • Support. ...
  • Need Both a Website and an App. ...
  • Advantages: Ease of Communication.
Dec 19, 2023

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